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ASU | The Hispanic Research Center (HRC)
As the social media manager for the Hispanic Research Center at Arizona State University, I was responsible for creating a digital presence that engaged Hispanic students passionate about politics, art, and culture.
Key Results
- 50,000+ Page Views: Achieved significant growth in page traffic within less than a year.
- 500 Followers Across 5 Platforms: Built a dedicated community through consistent and engaging content.
- Month-over-Month Interaction Growth: Increased likes, shares, and comments through strategic campaigns.
- Event Awareness and Attendance: Contributed to higher RSVPs and visibility for exhibitions and panel discussions.
Our Strategy
In this role, I developed content strategies that celebrated Hispanic culture, showcased events, and aligned with the center’s mission by:
Designing eye-catching visuals and compelling narratives.
Crafting culturally relevant posts and campaigns tailored to the audience.
Implementing call-to-actions that drove engagement and event participation.
Tijeras Barbershop
At RiVi Marketing, we’re proud to help Tijeras Barbershop, a traditional old-school Mexican barbershop in Mesa, AZ, thrive in the digital space.
Key Results
- Social Media Growth: Gained over 80 followers and achieved more than 50,000 views in just six months.
- Website Traffic: Increased website visits by an average of 20% each month, driving more online bookings.
- Foot Traffic: At RiVi, we embraced Tijeras Barbershop's old-school charm, opting to drive walk-ins and call-in bookings instead of using an online system. Through tailored digital strategies, we successfully boosted in-store visits, proving that traditional businesses can thrive in today’s digital landscape.
Our Strategy
- Consistent Content Creation: Posted three times a week with engaging visuals and captions that resonate with the Arizona community.
- Paid Advertising: Launched and managed ad campaigns to drive website traffic and enhance local awareness and conversions.
- Website Development and SEO: Designed and optimized a website to capture the unique charm of Tijeras Barbershop while improving visibility for potential clients in the Mesa, AZ area.
Tijeras Barbershop entrusted RiVi Marketing to enhance their online presence and reach their local audience effectively. This collaboration reflects our commitment to delivering custom strategies that deliver measurable growth.